Our Team
Our core team is small, but highly effective. Sinning Communications places great value in strategic creative partnerships to serve our diverse client base. After all, technical clients have unique needs that sometimes require a special touch. Our account managers carefully assemble the right team based on the client’s needs, ensuring that creative products remain fresh and come at an appropriate value.
Michelle Sinning
Principal – Throughout her 20-year career, Michelle Sinning has led communications initiatives in a broad range of industries but has primarily focused on technical communications, for such industries as construction, real estate, land use, water & energy infrastructure and transportation. Prior to forming Sinning Communications in 2011, she oversaw integrated communications efforts at top public relations and advertising firms in Southern California and the Midwest.
Sarah Peacock
Director – Sarah oversees public information campaigns for large-scale transportation and infrastructure projects. She has a wealth of experience in managing communications strategies for issues impacting communities. Sarah served as Vice Chair elect for the American Association of State Highway and Transportation Officials, and was an active member of the National Transportation Public Affairs Working Committee. She graduated from Southern Methodist University with a Bachelor of Fine Arts degree.
Tim Scerba
Senior Consultant – Tim Scerba is a recognized international strategic corporate and marketing communications expert. His areas of expertise include reputation, crisis and issues management, financial/investor relations, change management, community relations, and corporate branding and imaging in both consumer and business-to-business situations. Tim has held senior positions with leading international communications and public relations agencies including Burson-Marsteller, Edelman, Hill & Knowlton, Rogers & Cowan/Weber Shandwick, and The Rowland Company.
Taraneh Arhamsadr
Account Director – Taraneh comes to Sinning Communications with over a decade of diverse experience in communications, media relations, and outreach, focused primarily on environmental and social issues and public works projects. She earned her B.A. in Environmental Studies from the University of California, Irvine and her Master’s degree in Public Administration with a focus on Environmental Policy from San Francisco State University. Taraneh is based in Northern California.
Lusia Vuruna
PR Specialist – Lusia joins the team as a versatile writer with experience in public relations and mainstream media. Having recently immigrated to the United States from Fiji, she is passionate about focusing on ways to contribute to her new environment through work. She worked as a communications specialist with the Pacific Financial Inclusion Programme (PFIP) – a team that comes under the UNPD/UNCDF umbrella. She has also previously worked with the Fiji (Sun) News Limited team as a journalist.
Eric Carlisle
Creative Director – Eric has a long history in creating innovative, award-winning work for clients such as Oakley, Disney Sports Incorporated, The Mighty Ducks of Anaheim, Tejon Ranch Company, Lennar, The Planning Center, Brookfield Homes, Mitsubishi Motors, Nissan Motors, Beckman Medical, Irvine Company, Koll Companies, Newhall Ranch Company and the Bixby Ranch Company and many more. When he isn’t dishing up creative solutions for Sinning Communication’s building and infrastructure clients, he serves his own client base through EMC Designs.
The Bench
Sinning Communications works with a diverse group of consultants including creative directors, graphic designers, illustrators, copywriters, public relations and outreach professionals, web programmers, videographers, photographers, SEO consultants, and much more.